After being able to grasp the concept of a social marketing career and how it mainly focuses for the “social good”, I realized it’s NO EASY JOB to undertake grave societal issues and influence behaviors for progress. Simply because it’s not like commercial marketing when you market diverse options for the consumers and it’s up to them to decide on the product or services that could either benefit them or harm them.
This topic has been so far one of the most that interests me. I value most of my life from my education. I owe most of my attainments to my education. What I am now and where I am now is all because how learning has helped me to be. So if we would address about societal issues, I would likely advocate one of the major concerns in the field of education where a social marketing expert will exercise his approach.
I have been working in Thailand for five years now and the general problem any Thai school deals with is the enormous number of students who are barely able to read from Grade 1 to High school. Now, isn’t that alarming? And we can’t just sit and agonize about it. It’s a serious matter educationalist (or anyone enthusiastic to start up a program) should fix. If our children are our future, I’m afraid it’s not viable to see them a part of a bright future if we don’t lend them a hand to the READING DILEMMA they’re currently into.
Despite of this existing problem, our school, where I’m presently working, are still hopeful for some answers. Hence, we put up a Literacy Program to attend to the reading disabilities of our students. Everybody was pleased with the result. The kids’ improvement in reading has helped them with their academic as a whole. We received positive feedbacks from the parents about the program. Consequently, the reading program continues to operate. And it’s been ongoing for five years now.
Social Marketing indeed made the difference. It sometimes oblige us to do what we think is not possible. However, it only takes devotion to affect the impossible POSSIBLE. One author says, IMPOSSIBLE itself says I’m Possible.
Reading is the key.
ReplyDeleteAs teacher, i want to teach students how to gather information and on ways to utilize data for personal repertoire, thus development. I want to tell them how vast this mundane world, although harsh but a viable source of things to learn.
However, Most schools here don't recognize the weight and importance of READING. They stick their throats on memorization. memorizing all the possible responses in a conversation is going to war with a blunt sword.
They discourage teaching intensive READING techniques...