A part of the Development Communication Practitioner’s work is our knowledge in marketing strategies to attain our purpose. And the idea of MEME has emerged as one effective approach in promoting our service in any society.
The most essential thing is to understand how a meme should help us in our field of work. Memes are all over the internet these days. We have the blog memes, the facebook memes, and many companies greatly value the tactics of using memes in marketing their products. But what exactly is a MEME, anyway? Let's start off with a simple definition based on our techy world today. A meme is quite simply a concept, behavior, or idea that spreads, usually via the internet. A meme most commonly manifest itself in a visual such as a picture or a video, but it can also take the form of a link, hash tag, a simple word or phrase (e.g. an intentional misspelling), or even an entire website. And the truly successful memes? They spread like wildfire, and they're popularly known.1
It is said that certain ideas or information will not be considered meme until it caused someone to redo it, to adopt and be totally persuaded by it. In short, all transmitted information is “memetic.” As for marketing, it is like using advertisements using catchy slogans with catchy lines, jngles with catchy tunes, eye catching icons, really cool inventions and fashion trends are just a few kinds of memes.2
According to Jamie Glass, “Memes create lasting impressions. They are the words people will carry with them and tell others about you and your business. Marketers often suggest that it takes seven times before a message really sticks. It’s called the Rule of Seven. Will your meme be repeated by every person you tell seven times or more? If so, then you have truly created an effective, viral marketing meme!”3
MEME connotes INFLUENCE—persuading and encouraging the society to the certain behavior and practice you’d like them to act on. Now that’s pretty obvious why a Development Communication Practitioner should be a marketer at the same time. Acquiring a marketing mind always matters in giving leverage to our scheme and how we would like our scheme to go viral. By doing so, we would take effect in giving our society the development we deem possible.
REFERENCES:
1. http://blog.hubspot.com/blog/tabid/6307/bid/33197/10-Popular-Memes-Masquerading-as-Marketing-Campaigns.aspx#ixzz1yZZKdEuC
2. http://www.melovillareal.com/2008/08/06/importance-of-memes-in-achieving-marketing-results/
3. http://projecteve.com/profiles/blogs/what-is-your-marketing-meme
The most essential thing is to understand how a meme should help us in our field of work. Memes are all over the internet these days. We have the blog memes, the facebook memes, and many companies greatly value the tactics of using memes in marketing their products. But what exactly is a MEME, anyway? Let's start off with a simple definition based on our techy world today. A meme is quite simply a concept, behavior, or idea that spreads, usually via the internet. A meme most commonly manifest itself in a visual such as a picture or a video, but it can also take the form of a link, hash tag, a simple word or phrase (e.g. an intentional misspelling), or even an entire website. And the truly successful memes? They spread like wildfire, and they're popularly known.1
It is said that certain ideas or information will not be considered meme until it caused someone to redo it, to adopt and be totally persuaded by it. In short, all transmitted information is “memetic.” As for marketing, it is like using advertisements using catchy slogans with catchy lines, jngles with catchy tunes, eye catching icons, really cool inventions and fashion trends are just a few kinds of memes.2
According to Jamie Glass, “Memes create lasting impressions. They are the words people will carry with them and tell others about you and your business. Marketers often suggest that it takes seven times before a message really sticks. It’s called the Rule of Seven. Will your meme be repeated by every person you tell seven times or more? If so, then you have truly created an effective, viral marketing meme!”3
MEME connotes INFLUENCE—persuading and encouraging the society to the certain behavior and practice you’d like them to act on. Now that’s pretty obvious why a Development Communication Practitioner should be a marketer at the same time. Acquiring a marketing mind always matters in giving leverage to our scheme and how we would like our scheme to go viral. By doing so, we would take effect in giving our society the development we deem possible.
REFERENCES:
1. http://blog.hubspot.com/blog/tabid/6307/bid/33197/10-Popular-Memes-Masquerading-as-Marketing-Campaigns.aspx#ixzz1yZZKdEuC
2. http://www.melovillareal.com/2008/08/06/importance-of-memes-in-achieving-marketing-results/
3. http://projecteve.com/profiles/blogs/what-is-your-marketing-meme
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