Activity 6.1. How do interpersonal media differ from the mass media? Fill up the following matrix before you proceed to the next section.
| CHARACTERISTICS | INTERPERSONAL MEDIA | MASS MEDIA |
| Senses stimulated at a time | 3 or more at a time (sometimes, all) | One or two at a time |
| Opportunity for feedback | High | High |
| Control of pace | High | Uncontrolled |
| Message codes used | Low | High |
| Multiplicative power | Slow | Fast |
| Direction of message flow | Two-way | One-way |
| Message accuracy | Low | High |
| Power to preserve a message | Low | High |
| Ability to select receiver | High | Low |
| Ability to overcome selectivity and noise | Medium | Uncontrolled |
| Ability to meet specialized needs | High | Low |
| Speed to a large audience | Medium | High |
Activity 6.2. Based on your experience and knowledge, answer the following questions:
Q1. Which medium do households all over the Philippines most commonly own?
A1. Television and radio
Q2. Which medium do households least commonly own over the Philippines?
A2. Computer or laptops
Q3. Which medium are most Filipinos exposed to? Which medium are they least exposed to?
A3. Filipinos are mostly exposed to television and radio; and least exposed to computers.
Q4. Which medium do they depend on most for information on current events/issues?
A4. Newspapers, radio, and television
Activity 6.3. Place a check on the boxes of the statement that explain some of the impact of new communicating technology on development.
| | Job displacements |
| ü | More, generally better jobs generated |
| ü | Globalization |
| ü | Streamlining of business opportunities |
| | Reducing importance of middle management |
| ü | Change definitions of community |
| ü | Focus of credibility of sources |
| ü | Offer new ways of learning |
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