I thought I’m all done with my campaign program while I was doing the SWOT analysis for “Reading Dilemma in Thailand Schools” in Module 4. But upon reading module 5, I realized I’m still halfway through to getting my task done. You see, your ignorance makes you grin at yourself sometimes when you found out there’s still more things unfamiliar to you yet. And you can’t help feeling ashamed of yourself and say, “Yeah! There’s still more. Am not done yet.”
Putting into reflection what the anonymous author had said, “Who is involved is just as important as what gets done because what gets done depends upon who is involved.” Instituting the segmentation for my campaign program did help…Big time! It’s more thorough and more organized. Moreover, by ways of categorizing your specific audiences with similar characteristics, you’d gain information on how to adapt your message to the identified audiences to encourage acceptance of the recommended behaviors and practices.
Wikipedia defines Audience Segmentation as a widely accepted fundamental strategy in communication campaigns to influence health and social change.[4] Audience segmentation makes campaign efforts more effective when messages are tailored to the distinct subgroups and more efficient when the target audience is selected based on their susceptibility and receptivity.
According to Kim Harrison, “Audience segmentation is important for better communication. Different audiences have different communication needs. And different segments of audiences have different communication needs.”
Now, I know how relevant slicing and tailoring in any campaign program anybody will be undertaking, it helps you get more systematic in your scheme.
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