Tuesday, September 25, 2012

LEARNING BLOG 7: ANALYZING THE BARRIERS AND BENEFITS OF THE DESIRED BEHAVIOUR



Finally, it’s module 7 and we are more than halfway to the final module.  These months-length of learning Social Mobilization led me to new discoveries, which surely had been very helpful with my job as well.  

At any respective campaigns are particular goals we would like our program to achieve.  However, the way to our goals isn’t trouble-free as we thought.  There could really be coarse situations at any point and we should expect the unexpected.  It’s why analysis on the barriers and benefits of the preferred behavior (product) and the current behavior (competition) is necessary to develop tools and strategies.

Understanding the possibilities of the certain program, what to avoid, and what to improve is one of the ways to lessen the interferences that may come on the way.  Analysis is also a proactive role a DEVCOM should adapt to prepare any problem encounters concerning the behavior a program is aiming for. 

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