MODULE 12: DEVELOPMENT COMMUNICATION AND POLICY

The major consumer groups in the Philippines have bonded together to lobby for a policy that prohibits the advertising of tobacco products on radio and television.

ACTIVITY 12.1  STAKEHOLDER ANALYSIS POLICY

STAKEHOLDER	STAKEHOLDER’S BENEFITS AND CONFLICTS IN THE PROJECT	STAKEHOLDER’S ROLE IN THE PROJECT	POTENTIAL STRATEGIES FOR OBTAINING SUPPORT OR REDUCING OBSTACLES
Government Officials	Society’s approbation for the new policy associated with development promoting health and well-being of everyone; but hostility from tobacco companies.	Very important	Preliminary communication by mail informing the project planned and request for approval on face-to-face meeting.
Radio Stations	Aversion from huge supplies of tobacco companies; source of income will be affected; but its role played will be helpful to the active smoking folks and non-smoking ones alike.	Very important	Preliminary communication by mail informing the project planned and request for approval on face-to-face meeting.
Television Stations	Aversion from huge supplies of tobacco companies; source of income will be affected; but its role played will be helpful to the active smoking folks and non-smoking ones alike.	Very important	Preliminary communication by mail informing the project planned and request for approval on face-to-face meeting.
Medical Professionals	Be able to practice his/her portion of expertise informing the dangers of smoking.	Fairly important	Preliminary communication by mail informing the project planned and request for approval on face-to-face meeting.

 ACTIVITY 12.2.  PROBLEMATIQUE ANALYSIS

 

PROBLEM:	UNHEALTHY ENVIRONMENT
SUPERORDINATE INFLUENTIAL FACTOR:	Improper garbage disposal, air pollution caused by smoking, air pollution caused by gas emission from vehicles and factories.
SUBORDINATE INFLUENTIAL FACTOR:	Society’s unclean habits, no strict rules for smokers informing designated areas for smoking, no strict policies governing the change of technological system of vehicles and factories, and lack of education about cleanliness and healthy lifestyle.

 

ACTIVITY 12.3.  One-paged policy brief enumerating:  your stakeholders; the result of your policy analysis; and your recommendations.

BACKGROUND:

Unhealthy environment caused by smoking has been the common issue ever since.  Society’s well-aware of the dangers it could cause to one’s health.  However, habitual smokers hardly stop their habits and government along with the media put less effort about it.  Below is a statement on the importance of the government officials and media’s roles on the smoking issue.

STAKEHOLDERS:

1. Government Officials

2.  Radio Stations

3.  Television Stations

4.  Medical Experts

POLICY ANALYSIS:

Government officials’ approbation on the new policy on refraining smoking advertisements on television and radio stations is a starting point to a healthier environment.  With the radio stations, television stations, and medical experts major participation in promoting a healthy lifestyle and shunning dangerous smoking habits, society will be more likely inclined to live in good physical shape.

RECOMMENDATIONS:

Government officials and media should work together more importantly regarding the issue.  Government to set up a strict policy for smokers like being fined a certain amount if they get to smoke in undesignated or public areas and to refrain the media from advertising tobaccos and instead encourage them to advertise healthful practices.